Amcor has helped develop printing technology that creates a movement effect on packaging.

A special micro-embossing printing technology named Jaholo has been jointly developed by Janoschka and the packaging giant.

Jaholo produces prismatic and pattern movement effects aimed at catching the eye on-shelf.

By combining Janoschka’s integrated pre-press knowledge with Amcor’s global printing and converting capabilities, the companies have industrialised Jaholo technology.

According to Janoschka, the implementation of Jaholo requires no changes to customers' packing lines.

Chief sales officer Lutz Braune said it is "easy to integrate, which accelerates time to market for consumer brands”.

Achieved through a special pre-press and inline gravure micro-embossing with UV, Jaholo integrates easily with current designs and decoration features, including metallic effects.

More than 30 generic Jaholo patterns have been successfully tested, and custom designs can be developed through a barrel-proof process.

With design flexibility, Jaholo is suitable for geometric shapes, patterns, lines, text and logos, with any background colour.

Jaholo complements current embossing, UV structures and other decorative effects and is compatible with various board types including SBS, FBB and laminated boards.

Jaholo is supplied by Amcor from its two folding carton sites in Europe, and Jaholo cylinders are produced at Janoschka’s engraving sites in Germany, Russia, Malaysia, Vietnam and Brazil.

Additional roll out to Amcor plants in Asia and the Americas is planned by the end of this year.

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