• New Wave label hand soap.
    New Wave label hand soap.

UPM Raflatac introduces its New Wave paper label material, which is compatible with recycling processes, and is the first RecyClass certified paper label to receive a Letter of Compatibility for use on rigid high-density polyethylene (HDPE) and polypropylene (PP) containers.

According to UPM Raflatac, “New Wave is the only RecyClass-recognised label solution for rigid natural and white HDPE and PP material streams.”

New Wave label liquid laundry
New Wave label liquid laundry

The label material has been tested and confirmed to be compatible with natural and white material streams, which require the highest purity of recyclate. 

The New Wave label material is designed for the entire lifecycle of products, particularly home and personal care products such as soap bottles and washing detergent containers. It washes off cleanly at 40 degree celsius using plain water, without needing chemicals.

This prevents contamination in material streams and ensures that the recycled material can be used again in new packaging without compromising quality.

Robert Taylor, director of Sustainability
Robert Taylor, director of Sustainability

Rober Taylor, director of Sustainability at UPM Raflatac, stated, “When brands choose the New Wave Label material for their rigid HDPE or PP packaging, they can make the full package eligible for RecyClass certification.

Brand owners will not have to test the packaging further if all packaging components have either a letter of compatibility, a technology approval letter, or the material choice meets RecyClass Design for Recycling Guidelines.”

“This launch marks a significant breakthrough in our efforts to enhance the circularity of plastic packaging,” said Sylwia Jurys, vice-president of Paper Laminates at UPM Raflatac.

Sylwia Jurys, vice president of Paper Laminates
Sylwia Jurys, vice president of Paper Laminates

“As regulations such as the European Packaging and Packaging Waste Regulation (PPWR) continue to evolve, we have worked with RecyClass to provide a solution that not only meets strict recycling criteria, but also sets a new standard for sustainable packaging. We are proud to lead the way in recyclable packaging solutions, helping brand owners meet their sustainability targets and close the loop to support a circular packaging economy.”

UPM Raflatac’s commitment to sustainability is reflected in the company’s Beyond Fossils initiative. The New Wave label material is available to customers in EMEIA, with plans to expand to the Asian market.

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