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Global label stock manufacturer UPM Raflatac has revamped its line of home care label materials, which it says is designed to consistently meet brands’ needs.

The new line includes a range of sustainable label solutions, including its wash-off labels with RW85C adhesive for PET containers, which have been recognised by the Association of Plastic Recyclers, as well as Vanish PCR, a clear film with a 90 per cent recycled content face.

"UPM Raflatac's global line of home care label materials offers the best in functionality and sustainability performance, which allows brands to differentiate themselves among their competitors," says Timo Kekki, vice president, films SBU, UPM Raflatac.

"As part of our commitment to labelling a smarter future, our experts around the world will work with brands to determine the right label for the right container, ensuring perfect decoration for your packaging."

Sustainability was a focus for UPM Raflatac at Labelexpo India this month, with the company showcasing its forest-positive RAFNXT+ range that uses paper exclusively from certified, sustainably-managed forests, as well as its RafBio PE film, which is made of renewable plant-based raw material.

For durability, UPM Raflatac has also released its solvent-free RX adhesive family. Jouni Iiskola, segment manager, UPM Raflatac, says: "The adhesives in our new RX product family provide extremely strong and enduring adhesion without resorting to solvents, which not only reduces the environmental impact of producing the labels, but also makes them a more ecodesigned choice for product labelling.

"With RX15 for polar surfaces like metal and glass and RX18 for non-polar surfaces like PP and PE plastics, a targeted adhesive can be chosen according to the substrate, leading to excellent product performance, extreme bonding, and life-long durability," Iiskola says.

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