UPM Raflatac has released what it bills as the world’s first label material verified by the Carbon Trust, an international organisation working to reduce carbon emissions.
RAFNXT+ uses paper sourced from sustainably-managed FSC-certified forests, and according to Mauri Suomela, senior vice president for Paper Laminates at UPM Raflatac, uses less raw materials, energy, and water, and produces less waste, than standard labels. This means it can contribute to positive action on climate change, he says.
“Companies are looking for tangible solutions to take positive climate actions. Through our RAFNXT+ range we want to help our customers and brand owners grow their businesses, not their carbon footprint,” said Suomela.
Hugh Jones, managing director Business Services at Carbon Trust, says UPM Raflatac is using a science-based approach to measure the impact of choosing RAFNXT+ over standard materials; this includes carbon emission reduction and the capacity of forests to remove carbon.
“We are pleased to see UPM Raflatac developing new product ranges to help their customers reduce the carbon impact of their overall packaging. Through their commitment to comprehensive product footprinting, they are providing a high level of transparency regarding the impact of their product ranges,” said Jones.
The range is suitable for a variety of applications including retail, packaged food, transport, and logistics.