UPM Raflatac’s unprinted SmartCircle PE labels with acrylic and hotmelt adhesive technologies have received recognition from recyclability initiative, RecyClass, proving that they can be recycled in the HDPE (High Density Polyethylene) coloured stream.

According to Katja Kivelä, business director, Food and HPC, Films & Specials SBU EMEIA, UPM Raflatac, with this endorsement brand owners can reduce the carbon footprint of their labels by up to 42 per cent by choosing the unprinted SmartCircle PE labels.

An initiative driven by the interest of brands, retailers, converters, raw material producers and recyclers, RecyClass enhances and evaluates the recyclability of plastic packaging by developing methodologies and guidelines necessary to assess the recyclability of a package.

“Today, the use of incompatible labels is among the key design issues for the HDPE recycling stream. We are delighted to see increasing innovation in this field, and with SmartCircle PE, the industry is a step closer towards ensuring the circularity of HDPE containers,” said Paolo Glerean, chairman of RecyClass.

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