Graphic Packaging International (GPI) has launched its new coated recycled paperboard (CRB) PaceSetter Rainier in response to increased customer and consumer demand for recycled content in consumer packaging.

The new paperboard, which is not yet available in Australia, offers many of the characteristics of solid bleached sulphate (SBS) in combination with recycled content. 

With brightness and whiteness that exceeds that of traditional CRB, it can compete directly with SBS and folding box board (FBB), the company says. In addition, GPI says it provides improved surface smoothness for enhanced printability and tactile performance for "truly stand-out printed packaging". 

Leveraging industry-leading CRB investments totalling an estimated $1.7 billion combined for projects in Kalamazoo, Michigan and Waco, Texas, GPI is boosting capacity and technical capability in CRB production to provide more customers, and ultimately consumers, with fibre-based packaging with recycled content, enabling them to contribute to a more circular economy. 

“This is a breakthrough for the fibre-based packaging industry, and one we know is important for our customers and consumers,” said Michael Weinhold, senior vice-president, Paperboard Sales, at GPI. 

“According to recent research by the Boston Consulting Group, 79 per cent of consumers said they are likely to purchase a product based on a ‘made with recycled content’ claim, and 64 per cent said it was important for packaging to contain recycled content. 

“Our customers have been asking for a premium paperboard solution that offers a bright, white and smooth printing surface that also includes recycled content to help support their packaging sustainability goals. 

“We believe PaceSetter Rainier will be a game-changer for them.”

The new paperboard grade is initially available in 12pt to 18pt callipers, and is ideal for a wide range of packaging applications including healthcare, beauty, confectionery, dry goods, dairy, and more.

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