UPM Raflatac has launched a range of textured, coloured, and metalised label materials to help craft beverage brands 'tell their story'.
The European range also includes ultra-clear and white film materials designed to increase the shelf appeal of craft beverages and offer better branding flexibility.
When decorated with embossing for papers or foiling for films, the new products offer more design possibilities.
UPM Raflatac also offers specially formulated adhesives that resist whitening during the pasteurisation process.
The new portfolio suits all types of craft beverages, according to the company.
Self-adhesive labelling is believed to offer a number of advantages over wet-glue labelling, including faster changeovers, less waste, and a cleaner packaging process.
Self-adhesive labels are also flexible, allowing varying label sizes, shapes, and designs, especially on short labelling runs.
