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Amcor has launched its new Genesis laminate, which is made entirely of polyethylene (PE) and is fully recyclable in-store.

Targeted at markets including fresh produce, frozen food, dried fruits, nuts, confectionery, chilled goods and pet food, the new laminate achieves similar levels of clarity, gloss and stiffness to oPP/PE and oPET/PE laminations while being more eco-friendly, said Tom Cochran, president of Amcor Flexibles Americas.

“Consumer goods need to be packaged with high-quality materials that perform most effectively, with the lowest possible impact on the environment. We take considerable pride in developing and making packaging that is constantly better for customers and the environment,” he said.

Amcor last year pledged to make all its products reusable or recyclable by 2025, and is boosting its use of recycled materials. According to Laurent Vincent, product development manager, Amcor expects Genesis to be popular with retailers and brand owners.

“Genesis maintains the look-and-feel, and shelf life delivered with conventional laminates,” said Vincent. “We are delivering on those requirements while also reducing carbon footprint by 35 percent against commonly used packaging.”

Amcor last year also developed a flexible polyolefine-based film for use in a range of ambient medium- and high-barrier, and retort high-barrier applications.

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