The Australian Made Campaign has launched a new short-form video series to promote the benefits of local manufacturing.
Featuring a number of “Australian Makers”, the collection aims to celebrate Australia’s manufacturing sector with a behind-the-scenes look into local factories, workshops, and farms of companies that bear the Australian Made logo.
The series comes after Roy Morgan research which found that 90 per cent of Australians aged 14 and over are more likely to buy products made in Australia.
According to Ben Lazzaro, chief executive of the Australian Made Campaign, the videos provide insight into what goes into making a product in Australia, as well as the benefit to the wider community.
“These Australian Makers are experts at leveraging their Australian credentials to succeed domestically and overseas and should be celebrated.
“Australia’s manufacturing sector is stronger than you might think: nearly three thousand companies use the Australian Made logo, on thousands of products sold here and around the world. It’s going from strength to strength,” he said.
One featured Australian Made licensee is Ben Young, founder and CEO of reusable cup and bottle brand frank green, which was founded in 2013 and now sells its products around the world. According to Young, manufacturing in Australia was the only way the company could have become as successful as it is today.
“We have travelled the world, we have looked at manufacturing processes in different countries, and I just think that in terms of getting to market and getting a quality product out into that market on a daily basis, it is fundamental for us to be Australian-made,” he said.
The series, featuring Young and other Australian manufacturers, is available to view online.