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iQ Safety has launched a new website to assist its spill-solutions customers, and has aligned its branding with its parent company Matthews Australasia.

The new website is aimed at better serving iQ Safety’s widening customer base, according to business manager Sandra Ducak. Click here to access the website.

“In the past few years, we’ve added a lot of breadth to our range of top global safety products, focusing on spill and hazardous-goods management,” she said.

The website incorporates what Ducak calls an industry-first product comparison tool, including drop-down menus that show different size options when products are part of the same sub-category.

“This is important, because while having safety-management tools on hand is vital in manufacturing businesses, it’s actually just as important to have the right product for the job,” said Ducak.

Alongside the website launch, iQ Safety has adopted what Ducak calls a “thoroughly modern” branding, incorporating the chameleon from parent company Matthews and an updated tagline – “intelligent spill management” – that she says better reflects what the company does.

iQ Safety has been operating for 30 years, and sells products including absorbents, matting, emergency shower and eyewash systems, quality site-safety and environmental-protection products, safety cabinets for flammable liquids and other hazardous materials, and monitoring systems.

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