• Rhoardi Borbajo, Heat and Control.
    Rhoardi Borbajo, Heat and Control.
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Heat and Control has brought in Rhoardi Borbajo as its new sales executive for NSW.

Borbajo joins Heat and Control from SMC, where he served as area sales manager for almost four years. He has worked with major dairy, beverage, and pet food clients, and said he will focus on smart and sustainable packaging that guarantees safety and freshness for food and beverage manufacturers in his new role.

“In NSW, we can see growth in the number of small to medium sized businesses looking to take the next step in automation, or looking to retail packaging where they will now need to implement quality control inspection systems.

“This can be with checkweighers, metal detectors and X-ray, and includes automating production lines,” he said.

According to Borbajo, the manufacturer’s “total systems approach” means it can offer customised solutions to meet each customer’s needs.

“The advantage of Heat and Control is that we can offer nearly everything, including project management. It means we can take the worry out of trying to coordinate and integrate several different suppliers,” he said.

Food & Drink Business

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The Australian Beverages Council has committed the non-alcoholic drinks industry to lifting low and no sugar drinks to 70 per cent of water-based beverage sales by 2030, up from 65 per cent in 2024. The target is the centrepiece of the council’s Beverage Choices Roadmap to 2030 (BCR30), launched by CEO Geoff Parker at its annual Drinks Industry Dialogue in Sydney yesterday.