Cama Group is stepping forward with new green packaging projects to meet evolving sustainability regulations, focusing on the transition from plastics to paper and carton-based materials.
At Cama Group, sustainability and flexibility are built into every packaging line. The company’s mission is to help customers navigate constantly changing market and regulatory demands with packaging solutions designed for both performance and environmental responsibility. Through tailored automation systems, Cama supports companies shifting from manual to automated operations, and from plastic to paper packaging – aligning material choice with circular economy principles and eco-design requirements.
With the forthcoming European Union Packaging and Packaging Waste Regulations (PPWR) set for full implementation by 2030, manufacturers face mounting pressure to ensure packaging is recyclable, reusable or compostable. Cama’s dedicated Packaging Laboratory provides consulting and foresight to help customers design packaging that meets these standards while maintaining product integrity and shelf appeal. The company’s Sustainability Program goes beyond machinery design, taking a holistic view from material sourcing through to product end-of-life, ensuring every component of a packaging line contributes to lower emissions, waste reduction and improved recyclability.
Cama’s packaging design team has developed an innovative cardboard carton that replicates the familiar shape and flow of traditional plastic flow packs, allowing brands to retain visual identity while eliminating single-use plastics. The design integrates seamlessly into existing tertiary packaging operations and has delivered excellent performance in trials, proving that sustainability can align with marketing and operational goals.
The 2030 PPWR directives go beyond recyclability – they require further reductions in packaging material and higher overall sustainability. For Cama, the challenge is to deliver solutions that meet these targets while ensuring agility, product protection and positive consumer experiences. Achieving this balance demands deep technical understanding and extensive R&D – areas where Cama has invested significantly in recent years.
A standout example of Cama innovation is its advanced labelling technology that replaces multi-pack plastic flow wraps with secure paper-based labels. This approach holds individual products together in shelf-ready collations – ideal for confectionery, snacks and ready meals. Each unit can still be separated easily by consumers, preserving convenience while removing large volumes of plastic from the supply chain. Cama has partnered with major global confectionery brands and co-packers to introduce these solutions, helping them phase out single-use plastics and meet circular economy targets without disrupting production or branding.
While primary packaging remains essential to maintain product freshness and hygiene – particularly for bakery and snack products – Cama is advancing mono-material secondary packaging systems. By ensuring that labels and adhesives come from the same chemical family as the primary material, the entire pack can be recycled in one stream. This simplifies collection, reduces contamination and boosts recycling efficiency.
Sustainability should never compromise aesthetics or performance. Cama’s packaging design experts collaborate with customers to create visually appealing, functional packs that optimise material use, reduce waste and improve pallet efficiency. The result: lower logistics costs, reduced emissions and stronger consumer engagement. The company’s R&D team also studies how new sustainable materials behave under heat and stress. Many emerging substrates have different thermal properties, requiring fine-tuned machine settings. Cama engineers are continually refining equipment parameters to maintain performance and reliability with these new eco-materials.
To enhance consumer engagement, Cama integrates smart digital features such as QR codes linking to recycling instructions and sustainability best practices. These enable brands to educate consumers and strengthen green credentials at the point of use.
For Cama, sustainability isn’t a compliance exercise – it’s a long-term commitment woven into every layer of innovation. The goal is to equip customers with future-ready packaging solutions that not only meet legal frameworks like PPWR 2030 but also position brands as sustainability leaders in their markets. By combining engineering excellence, packaging design expertise and deep materials knowledge, Cama helps companies transition to a greener packaging future without compromising efficiency, flexibility or brand identity.
Sustainability is not a short-term project – it’s a continuous journey. Cama Group stands ready to help brands move forward with smarter, greener, regulation-ready packaging solutions.
This article was first published in the November–December 2025 print issue of PKN Packaging News, p54
