• Channel development manager, Masayuki Mase (pictured left) is charged with growing and servicing the local market, while senior technical support engineer, Ian Choo (pictured right) has relocated from Singapore to Australia to provide engineering support and training.
    Channel development manager, Masayuki Mase (pictured left) is charged with growing and servicing the local market, while senior technical support engineer, Ian Choo (pictured right) has relocated from Singapore to Australia to provide engineering support and training.
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Australia and New Zealand have been earmarked by Universal Robots as a key region for investment, with two new senior staff being appointed in ANZ by the company.

Channel development manager, Masayuki Mase (pictured left) is charged with growing and servicing the local market, while senior technical support engineer, Ian Choo (pictured right) has relocated from Singapore to Australia to provide engineering support and training

James McKew, regional director for Asia-Pacific says that the company’s growth strategy has been underpinned by the heightened demand for collaborative robots – robots that can work closely and safely with humans. He said, “Covid-19 has accelerated the demand for robotic technologies in the local market.

“The trend towards automation cannot be ignored. Our company is committed to the local market, and this is signaled through the recruitment of two senior team members.”

According to McKew, Universal Robots is the market leader, with 700 employees and 1100 partners, and is now set to increase its local footprint.”

The uptick for cobots has been reflected in Universal Robots’ latest quarterly results, McKew said, “Globally, our company reported 75 per cent growth in revenue year-on-year. This goes to show that cobots are now increasingly part of the solution.”

With three years’ experience at Universal Robots prior to his new role, Choo explains that his new appointment has seen him focus on assisting prospective customers with application consultations as well as providing deployment and post-deployment support to end users and system integrators in Australia and New Zealand. He said, “Training is fundamental to our offering and as such, my role includes technical product training.”

New channel development manager Mase has 10 years’ experience in industrial automation – 18 months of which has been at Universal Robots. He said, “My primary responsibilities are to manage and develop the sales channels as country manager for Australia and New Zealand. I also act as local key account Manager for Toyota Group.”

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