Automation expert Peter Hern (pictured) has been appointed as country manager for Universal Robots in Australia and New Zealand.
Formerly of companies such as ABB, Baldor, and Rockwell Automation, Hern brings years of experience in technology, automation, and robotics, as well as knowledge of Australian and New Zealand manufacturing, to the company.
According to Hern, the growth of collaborative robots (cobots) in the region, such as those supplied by Universal, means significant opportunities for manufacturers.
“Universal Robots has the potential to completely transform businesses across Oceania with their range of collaborative robots. We’ve already seen strong demand in the region for our latest range of e-Series cobots, since their release in June last year, and we’re expecting continued growth through 2019.
“Cobots give small to medium sized businesses (SMBs) the ability to improve productivity, efficiency and consistency, giving them a leading edge in robotics. I’m proud to join the Universal Robots team as Country Manager and bring my knowledge of the robotics industry and in-market experience to the role,” he said.
Sakari Kuikka, general manager for southeast Asia and Oceania, hailed Hern’s “exceptional” expertise and experience in the automation industry. “As we look to grow our presence in Australia and New Zealand, his guidance will be essential. We’re very happy to welcome him aboard our team at Universal Robots and look forward to working with him to shape our vision for the region.
“Australia is one of our top-performing markets in the APAC region, as SMBs across the country seek to improve their productivity and competitiveness. With clients ranging from contract manufacturers to educational institutions, food and beverage producers to packaging businesses, Peter’s experience across a range of industries will be essential in meeting our ambitious growth targets,” Sakari said.