• Tim Keech, SMC.
    Tim Keech, SMC.

SMC has appointed Tim Keech as its new sales and marketing director for Australia and New Zealand.

Keech has plenty of experience in the industrial automation industry, joining the company from a role at Schneider Electric; he also worked for Rockwell Automation for seven years. His areas of expertise include Process Automation and Control, Drive Systems Application Engineering, Control Systems Design, and SCADA.

Wayne Driver, managing director of SMC ANZ, hailed Keech’s energetic personality, strategic business approach, and industry knowledge as important factors in his appointment.

“Tim is now responsible for our sales team as well as our marketing function on both sides of the Tasman. This role is critical to our company’s continued success and Tim’s approach to our business will add tremendous value in the era of Industry 4.0 and digitisation,” said Driver.

Keech said it is an honour to join SMC, and that he has plenty of optimism for the company’s future.

“It’s exciting to be part of a company that has some unique value propositions around energy savings, cutting edge wireless technology and Industry 4.0 dedicated solutions.

“Working with our partners and strong local engineering team to align these capabilities with the needs of the industry is something that excites us all at SMC,” he said.

Food & Drink Business

Experiential marketing start-up Brandcrush has raised $1 million to build its domestic business while further developing its offering in the US.

Federal Treasurer Josh Frydenberg has told Food & Drink Business he won't comment on the proposed takeover of Bellamy's Australia by China's Mengniu Dairy Company.

Perfection Fresh has acquired Queensland-based strawberry distribution and marketing business, Berry Yummy Marketing. It includes exclusive licences to new varieties from Plant Sciences Inc.