The Visual Media Association (VMA), in partnership with the Australasian Paper Industry Association (APIA) and the industry-led Labels & Packaging Coalition, has submitted a proposal to the Federal Government addressing key packaging regulation reforms.
The coalition, comprising industry experts and stakeholders, is urging the government to align fibre-based packaging standards with established international benchmarks, rather than introducing new, higher, local standards that it says could impose additional burdens on the print and visual media sectors, making it hard to compete with overseas packaging.
The VMA’s submission calls on the Department of Climate Change, Energy, The Environment and Water (DCCEEW) to establish advisory working groups with diverse sector representation to ensure balanced and practical guidelines. The VMA argues that the current Design Working Group (DWG) lacks representation from manufacturers, who could provide essential technical insights.
As the Department considers implementing an Extended Producer Responsibility (EPR) scheme, the VMA warns of potential cost increases and competitive disadvantages for Australian businesses if new regulations do not reflect both international standards and the specific needs of the local market. The Association emphasises that fibre-based packaging, recognised for its environmental sustainability, should be subject to a self-regulated framework to avoid unnecessary regulatory burdens.
Kellie Northwood, chief executive officer at VMA, commented, "The fibre-based packaging sector is already meeting international best-practice standards from forestry through to production. Burdening these suppliers – and by extension, printers – with increased regulatory costs could have significant impacts on the industry."
Northwood also noted that additional government-imposed costs could make it more challenging for Australian manufacturers to compete, given the country’s already high labour and energy expenses. “A locally produced packaging product faces significant disadvantages compared to imported alternatives, potentially undermining the very goal of fostering sustainable packaging solutions for Australian consumers,” she said.
The Labels & Packaging Coalition will continue to provide industry insights and expert advice on policy drafts and proposed legislative changes at both federal and state levels.
Northwood concluded by expressing appreciation to coalition members, saying, "I extend my thanks to all participants in the Labels & Packaging Coalition. Your direction and expertise have been invaluable in shaping our submission and advancing sustainable packaging solutions."
