Companies wanting to show their print and packaging wares to the world can now register for online event virtual.drupa, which is set to take place 20-23 April, in place of the now cancelled mega-show.

The basic package available includes a presence in the Exhibition Space, where the company profile, service and product offerings are displayed in an online showroom.

Keywords, product categories and video presentations guide interested parties to the various profiles, which remain accessible for information and interaction after virtual.drupa, regardless of time and place.

Based on the information in the showroom, visitors can find exhibitors via profiles and keywords to get in touch with. With the help of matchmaking, exhibitors can also interact personally with existing and new customers in the Networking Plaza, and arrange meetings after registration, allowing targeted networking in the run-up to the virtual event. The tool simplifies the first contact and specifies, based on the participants’ match, in product categories and structural questions.

The basic package can be expanded with additional individualised services that drupa says will set the company apart from its competitors. For this purpose, marketing tools such as the integration of company logos, additional product categories for even better findability or prominent placements of advertising banners that actively lead visitors to the online showroom will be available from the end of the month.

Live web sessions, which enable direct interaction and exchange with relevant target groups and subsequently promote more in-depth, individual contact, are also particularly interesting for generating new contacts.

In addition to the Exhibition Space and the Networking Plaza, virtual.drupa invites companies to transfer knowledge in the Conference Area, with top topics from the drupa Hotspots. International speakers will present best cases and highlight the influence of global trends such as the circular economy, sustainability and the connected consumer on the industry.

The drupa preview gave a foretaste of how the three pillars of the virtual drupa will look. Its three main pillars will be expanded into virtual.drupa and says drupa, will bring the worldwide community together with its comprehensive range of offers. The drupa preview conference programme will take place for the last time on Tuesday, 23 February.

Visitors to the virtual.drupa will be able to register free of charge from March. The drupa expo was originally scheduled for last June, the postponed to April, and then canned altogether. It will next run in May 2024.

Food & Drink Business

The Victorian Supreme Court has ruled Bega Cheese is permitted to use the Bega trademark on products outside the scope of the licence Fonterra has for Bega branded cheese and butter products.

Maggie Beer Holdings reported record sales in 1H21, with net sales up 28.6 per cent on the prior comparative period. Cheese was the standout, up 76 per cent pcp.

Patties Foods will sell its two Victorian manufacturing plants in a sale-and-leaseback offering, it announced this week. It anticipates raising around $130 million from the sales.