Procter & Gamble (P&G) brands Gillette and Venus have joined forces with TerraCycle to launch a free, national recycling programme for all brands of razors and their packaging in Australia.
Those wishing to participate can sign up through the TerraCycle website, download a free shipping label, and place their used razors in any carboard box or carton. Then these boxes of used razors can be sent free through Australia Post.
While technically recyclable, the metal and plastic components of razors are time consuming to sort and separate, meaning they usually are not recycled.
P&G Australia communications director Claudia Manuel said the company was proud to introduce the recycling solution.
“At P&G, our ambition is to be a force for good, and that includes offering consumers more sustainable solutions,” Manuel said.
“We are thrilled to partner with TerraCycle on this initiative to make all brands of razors and packaging – not just our Gillette and Venus products – recyclable in Australia for the first time.”
TerraCycle Australia and New Zealand general manager Jean Bailliard said he expected this to be a popular initiative.
“We expect there are many Australians who will be very keen to start collecting and returning their razor blades and packaging so they can be recycled, rather than placing them in landfill,” Bailliard said.
Also, for every kilo of razors and packaging sent to TerryCycle a payment of $1 can be made to the non-profit organisation or school of the recycler’s choice. Gillette is encouraging donations to its nominated charities Foodback and Movember.
In addition to the partnership, Gillette has launched new TerraCycle packs in Coles and Woolworths, which are in an all-new carboard box and 100 per cent recyclable via Terracycle.
To sign up to recycle your razors, head to the programme page on the TerraCycle website.
