• Picky Picky peanuts brand offered free samples to barbers and bottle shops using Brandcrush.
    Picky Picky peanuts brand offered free samples to barbers and bottle shops using Brandcrush.
  • Matt Hurle, co-founder of Brandcrush.
    Matt Hurle, co-founder of Brandcrush.
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For FMCG brand owners and marketers keen to know why real world engagement is important in the marketing mix, the upcoming Brands Behaving Bravely LIVE breakfast forum will provide the answers.

At the Food & Drink Business + PKN LIVE breakfast forum on 11 October in Melbourne, Matt Hurle, co-founder of Brandcrush, will unpack the global forces behind the rise of experiential marketing and why real world engagement is more important than ever.

Matt Hurle, co-founder of Brandcrush. 
Matt Hurle, co-founder of Brandcrush.

Hurle has considerable expertise in this area. Prior to founding Brandcrush, he was the founding sales director of influencer marketplace TRIBE, group sales manager at Marketplacer and national sales manager at Emu Australia (USA).

At LIVE, Hurle will show attendees how technology is enabling hyper targeting, scalable execution and real world endorsement through a network of trusted businesses.

He will give insight into what's driving the brand activation phenomenon and demonstrate how Brandcrush works with brands and activation partners/hosts to facilitate product sampling and experiential marketing with a difference -- that is relatively inexpensive yet drives consumer engagement, sales, and brand loyalty.

If you want to walk away with a brand new tool in your marketing tool box, then register for your early bird ticket here.

Brandcrush has already attracted Ferrero, Bondi Sands, Califia almond milk, Bega Cheese, The Chia Co and Tom Organic as clients, along with activation hosts such as Luna Park, Bondi's Bucket List and XTend Barre.

Food & Drink Business

Experiential marketing start-up Brandcrush has raised $1 million to build its domestic business while further developing its offering in the US.

Federal Treasurer Josh Frydenberg has told Food & Drink Business he won't comment on the proposed takeover of Bellamy's Australia by China's Mengniu Dairy Company.

Perfection Fresh has acquired Queensland-based strawberry distribution and marketing business, Berry Yummy Marketing. It includes exclusive licences to new varieties from Plant Sciences Inc.