In celebration of our 60th anniversary as the media hub for Australia's packaging industry, PKN has teamed up with DreemAR to deliver a unique, interactive front cover.
This is not PKN's first augmented reality cover activation, as PKN readers will be aware, but it's the first time we have used it to deliver an in-person message from the publisher. It also marks a publishing first for our industry.
Here's a short clip to give you a preview:
For the full experience, download the PKN AR app (free from the app store), scan the cover, and watch it happen.
With thanks to DreemAR's Nina Demoulin for her creative efforts, and Bill Atta for his insight.
For more information about DreemAR and the use of AR in packaging applications, go to dreemar.com
The front cover also has a special foil effect, using Lightline Reflex supplied by Kurz Australia and stamped by Avon Graphics.
