• PKN publisher Lindy Hughson in AR, steps out of the PKN cover.
    PKN publisher Lindy Hughson in AR, steps out of the PKN cover.
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In celebration of our 60th anniversary as the media hub for Australia's packaging industry, PKN has teamed up with DreemAR to deliver a unique, interactive front cover.

This is not PKN's first augmented reality cover activation, as PKN readers will be aware, but it's the first time we have used it to deliver an in-person message from the publisher. It also marks a publishing first for our industry.

Here's a short clip to give you a preview:

For the full experience, download the PKN AR app (free from the app store), scan the cover, and watch it happen.

With thanks to DreemAR's Nina Demoulin for her creative efforts, and Bill Atta for his insight.

For more information about DreemAR and the use of AR in packaging applications, go to dreemar.com

The front cover also has a special foil effect, using Lightline Reflex supplied by Kurz Australia and stamped by Avon Graphics.

Food & Drink Business

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.

Australian spirits producers had an outstanding showing at the 2025 International Wine and Spirits Competition (IWSC) in London, with top scoring producers including 30 Knots Spirits, Australian Distilling Co., Ester Distilling, Mt. Uncle Distillery, Nine Circles Distillery, and Turner Stillhouse.

The recent innovation forum hosted by the Australian Marketing Institute and research company, T Garage, examined the reality for the rapidly evolving landscape of consumer goods that innovation is now table stakes. Experts from three of Australia's Top 100 food and drink companies shared their experiences and confirmed innovation is not just a corporate strategy, but a mindset permeating personal and professional life.