• PKN publisher Lindy Hughson in AR, steps out of the PKN cover.
    PKN publisher Lindy Hughson in AR, steps out of the PKN cover.
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In celebration of our 60th anniversary as the media hub for Australia's packaging industry, PKN has teamed up with DreemAR to deliver a unique, interactive front cover.

This is not PKN's first augmented reality cover activation, as PKN readers will be aware, but it's the first time we have used it to deliver an in-person message from the publisher. It also marks a publishing first for our industry.

Here's a short clip to give you a preview:

For the full experience, download the PKN AR app (free from the app store), scan the cover, and watch it happen.

With thanks to DreemAR's Nina Demoulin for her creative efforts, and Bill Atta for his insight.

For more information about DreemAR and the use of AR in packaging applications, go to dreemar.com

The front cover also has a special foil effect, using Lightline Reflex supplied by Kurz Australia and stamped by Avon Graphics.

Food & Drink Business

Australia’s food ministers have voted to begin the process of making the Health Star Rating (HSR) system mandatory on eligible packaged foods, after new monitoring showed the voluntary scheme fell well short of its agreed uptake target and has struggled to build consistent consumer confidence.

South-east Melbourne’s largest speculative cold storage facility has been launched to the leasing market, with Hale Capital Partners’ 27,291sqm “Adapt” project at Oakleigh South targeting completion in December 2026.

Asahi Beverages and Toll Group have launched what they describe as Australia’s largest single-location electric “route-to-market” heavy vehicle fleet, rolling out five battery-electric rigid trucks to service metropolitan beverage deliveries across Perth.