• PKN publisher Lindy Hughson in AR, steps out of the PKN cover.
    PKN publisher Lindy Hughson in AR, steps out of the PKN cover.

In celebration of our 60th anniversary as the media hub for Australia's packaging industry, PKN has teamed up with DreemAR to deliver a unique, interactive front cover.

This is not PKN's first augmented reality cover activation, as PKN readers will be aware, but it's the first time we have used it to deliver an in-person message from the publisher. It also marks a publishing first for our industry.

Here's a short clip to give you a preview:

For the full experience, download the PKN AR app (free from the app store), scan the cover, and watch it happen.

With thanks to DreemAR's Nina Demoulin for her creative efforts, and Bill Atta for his insight.

For more information about DreemAR and the use of AR in packaging applications, go to dreemar.com

The front cover also has a special foil effect, using Lightline Reflex supplied by Kurz Australia and stamped by Avon Graphics.

Food & Drink Business

Soft drinks, water and juice have returned to growth for Coca-Cola Amatil, the company announced in a trading update today (22 January). The 4Q20 rise was 0.4 per cent, after falling for the previous three quarters.

Former head of Meat and Livestock Australia Richard Norton has been announced as the new CEO of Food Agility CRC. He will join the centre on 1 February.

Keg rental company Kegstar has appointed Stephen Hopkins as its new general manager for Australia and New Zealand.