At The Convenience Culture LIVE breakfast forum in Melbourne next week, marketing and packaging executives will take a closer look at how to find the balance between functional delivery and sustainability through smart packaging design and material choices.

On 12 October at Arts Centre in Melbourne, PKN's sister publication Food & Drink Business will host an extended breakfast forum themed The Convenience Culture, which will explore how the rise of the convenience trend is influencing not only new product development, but also the packaging choices brand owners make.

"When it comes to packaging convenience products, finding the balance between functional delivery, sustainability, accessibility and prevention of food waste is important for brand owners, not only to meet consumer needs and values, but also to align with the global all for reduction of packaging waste and food waste," says Iain Blair, co-founder and director of Melbourne packkging design agency, Birdstone Collective.

As a prelude to the panel discussion on 'convenience packaging choices and challenges', Blair will present an overview of some of the newest packaging in the convenience category to hit local shelves, as well as some examples from international markets.

Blair will be joined on the panel by Natalie Sarich-Dayton, marketing and sales director, Brownes Dairy; Jamie Pagdato, marketing director, Tetra Pak Oceania and Angeline Achariya, CEO of Monash Food innovation Centre.

The breakfast forum, which runs from 8am to 11am, will see presentations from Laura Demasi, director of Social and Consumer Trends at Roy Morgan Research, Simone Cote, GM Marketing & Innovation at SPC, and Nicole Mahler, director of Delicious Food Australia.

Companies attending Food & Drink Business LIVE! The Convenience Culture breakfast forum include...

1963, 3D Systems, ADM, APPMA, Australian Institute of Packaging, Birdstone Collective, BrandOpus, Brownes Dairy, Carman's Fine Foods, Chr.Hansen, Citi Supplies, Confoil, Don KRC, Daylight Agency, Delicious Foods Australia, Diversified Communications Australia, Ecolean, Exhibitions & Trade Fairs (Auspack), Fibre King, Flavour Makers, Heat and Control, Jalna Dairy Foods, Kimberly-Clark Professional, Kodak, Lewis & Son, Lion Dairy & Drinks, Mansfields, Mars Australia, Metromotion, Michaelona, Miller Leith, Monash Food Innovation Centre, Multi-Colour Corporation, PGA Laminating, Plastequipment International, Pro Pac, Qdesign Enterprises, Red Jade Australia, Roy Morgan Consulting, Sabrands, Scalzo Foods, Simplot, SPC Ardmona, TBSx3, TetraPak Oceania, VISY Industries, WWF Australia

If you'd like to join us at LIVE next week, you can book tickets here


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