Nestlé Professional has launched a Nescafé Blend 43 limited-edition range of instant coffee 1kg tins and 280pk sachets exclusive to First Nations workplace supplies company Mandura, to celebrate Australian 'trading places'.
Visy manufactured the tinplate steel food cans for the range, which “celebrates all places of work and trading places across Australia”, while the paper labels on the tin were supplied by Labelmakers. Packaging materials group Stratex produced the stick pack, comprised of a paper-based laminate.
The Nescafé Blend 43 and Mandura limited edition packaging features Mandura-commissioned artwork by First Nations artist Murray Murrajuaiie Belford, a Pitta-Pitta man from the Channel Country surrounding the Boulia district. The artwork tells the story of Mandura, which means ‘trading place’ in the Jaithmathang Bimble language.
Nestlé Professional GM Scott Stuckmann said, “In our commitment to valuing all workplaces and communities across Australia, Nestlé Professional is proud to partner with First Nations workplace supplies company, Mandura, on this project.”
“Our partnership with Mandura helps provide access to workplace supplies across Australian businesses, with First Nations peoples and businesses top of mind. Celebrating the story and diversity of Australian trading places through the limited-edition Nescafé Blend 43 coffee tin and sachet aims to help businesses acknowledge our connection to the land on which we live and operate.”
Mandura CEO Scott Allen said, “We are thrilled to be partnering with Nestlé Professional on the Nescafé Blend 43 limited edition range which highlights the story of diverse trading places. This partnership allows us to further our goals of donating 20 per cent of profits to the Pauline E. McLeod Foundation. Dedicated to creating change for the next generation of First Nations Australians, the Foundation focuses on mental health support, entrepreneurship, education and positive employment opportunities.”
With the launch of the limited-edition tins and sachets, almost 8 million cups of Nescafé Blend 43 will be enjoyed by Australians in trading places across the country. The 1kg tins are now available exclusively via the Mandura and Winc websites, with the 280pk sachets available from July 2022.
For further information on the initiative, go to www.nestleprofessional.com.au/nescafemandura.