Iggesund launches new digital event series Unbox

Iggesund Paperboard has launched Unbox, a new series of digital events starting today, that aims to connect various sectors of the packaging industry to analyse, understand and plan for the rapidly evolving business landscape.

According to Iggesund Unbox will gather industry experts and brand owners to discuss the latest culture and technology trends, while exploring the many challenges and opportunities that brands will face both today and into the future.

Starting today, the initial topic of discussion at Unbox will focus on changes in consumer behaviour, and aims to unpack the ways in which brands can create engaging experiences via digital channels and how this puts new demands for purposeful packaging solutions. Click here to join the event.

“This is a topic that has become even more relevant during the Covid-19 pandemic, as more people move their purchasing online,” explained Jennie Majgren, director marketing and brand management at Iggesund Paperboard.

“We will discuss the challenges brands face when consumers can no longer physically interact with products in the store, and the opportunities that comes with digital channels when creating meaningful brand experiences.”

The speakers for the first Unbox event are Alexis Robillard, CEO and founder of vegan makeup brand All Tigers, Moon-Suck Song, CEO and co-founder of e-commerce agency Panagora, and Markus Wulff, director digital innovation at brand development agency Grow.

Johan Nellbeck, CEO at Iggesund Paperboard, said, “To continuously learn and evolve together with our customers and partners is key for us at Iggesund.

“With Unbox, we look forward to having meaningful discussions and sharing insights about the global trends affecting us all as consumers and brand owners.”