On a mission to become circular by 2025, water brand evian has reached a key milestone in its sustainability journey by introducing a range of ‘bottles made from bottles’, which will be distributed through Coles, Woolworths and Amazon.
According to evian, recent research shows that nine out of 10 shoppers are more likely to purchase products that are produced ethically and sustainably, therefore there is a growing responsibility for brands to consider the materials they are using when developing their products.
Evian has been progressively using rPET to replace virgin plastic in its water bottles and is using five times more rPET in bottles, compared to 2015.
It also reduces carbon emissions in the production process by as much as 50 per cent compared with bottles made from virgin plastic.
Evian says the logic behind using rPET is to reduce reliance on fossil fuel and reduce carbon footprint, while contributing to keeping bottles out of the ocean and nature.
Empty plastic bottles are disposed via a dedicated collection system and are then collected in the recycling bins to be sorted according to colour, size and type, with excess residues removed.
They are then cleaned and processed into resin, and the resin is transformed and turned into a new bottle.
“This latest innovation in design is a fantastic achievement that showcases our dedication and commitment to our journey to care for the planet, by providing our natural mineral water in the most sustainable way possible as we look to become circular by 2025,” said Shweta Harit, global brand vice-president for evian.
“Increasing demand for rPET promotes better recycling systems to keep plastic out of our oceans and in the economy.
“We encourage everyone to accelerate the usage of these collection points and ensure that all bottles can become new bottles, keeping the use of single-use plastic to an absolute minimum.”
In April 2020, evian was globally certified as carbon neutral by the Carbon Trust, his was achieved through carbon emissions reductions in three key areas – conception, production and distribution.
This was done by changing the design to make the bottled products lighter – as well as the increase in use of recycled plastic, by reducing both waste and energy consumption in the production process, and by significantly changing the transportation models.
Since 2021, evian is also B Corp certified, placing it amongst other companies that have demonstrated compliance with the highest standards of social and environmental performance, legal corporate responsibility and public transparency.