• Web-to-pack: EFI launches PackCentral
    Web-to-pack: EFI launches PackCentral

Technology developer EFI is launching PackCentral, an online web-to-pack solution, which it says will enable packaging converters to digitally transform their businesses and grow profitability through new revenue streams and reduced sales costs.

PackCentral will operate within EFI's existing MarketDirect platform. The company says it allows packaging and corrugated service providers to increase value for the brands they serve, by streamlining their end-to-end workflows.

It will also provide what EFI says are future-ready features like SmartBox Designer, a new tool to simplify and visualise on-line 3D design.

The new PackCentral web-to-pack options enhance the functionality EFI MarketDirect offers beyond its core customer communication and marketing campaign management capabilities, adding what EFI says are easy-to-use procurement, order management, and customer collaboration tools, designed specifically for packaging converters and brands.

The product provides an intuitive online design, ordering and management process that EFI says will help make the converter the preferred or sole converting partner for much of its client base.

EFI says PackCentral’s intuitive and flexible tools enable customers, procurement agents and buyers quickly search, select and order products 24/7 from a customised online portal.

It says producers and manufacturers can more efficiently create and publish a library of products to online catalogues, helping to eliminate errors and reduce transactional costs by moving more procurement online. Users can automatically create sales orders and view available inventory saving precious time for customers and CSRs alike.

According to EFI, the new SmartBox Designer within PackCentral gives users the power to create, customise and visualise folding carton and corrugated box designs entirely online. EFI says this means that brands and designers can bring their designs to life in real time before placing orders, ensuring brand integrity while speeding time to market.

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