One of China's oldest food companies is expanding into ready-to-drink products, and Ecolean is supplying the packaging.
Shou Quan Zhai, founded in 1760, is producing a line of ginger tea and plum juice drinks, which will be the first non-dairy beverages in China available in lightweight flexible packages from Ecolean.
The drinks will be packaged in the 200ml Ecolean Air Aseptic packages on the SQZ online store, e-commerce channels, and at retail locations across China.
Ecolean says its packages are lightweight, almost half the weight compared to many traditional packaging formats, and contain up to 35 per cent chalk. It says using fewer raw materials from the start saves energy during production, transport and waste handling. The packages can also be completely flattened, minimising food waste, and using less space in the waste bin.
In addition, the packages can be used in the microwave – ginger tea is typically served warm. Ecolean says the packages are also easy to open and pour, and stand upright.
The products are part of a larger traditional Chinese beverage line that will include more products in the future. SQZ is developing, manufacturing and selling herbal beverages to create a healthy lifestyle, and is a bestseller of ginger tea products in China.
Lin Lei, director, Public Relations and Government Affairs for SQZ said, “Ecolean’s advanced packaging technology from Sweden has a minimum impact on the environment, is easy to recognise on the store shelf and is convenient for consumers to use.”
Ecolean will be exhibiting on Stand H185 at AUSPACK 2019, taking place from 26-29 March at the MCEC in Melbourne.