The e-commerce packaging market is enjoying double digit growth and is worth tens of billions of dollars, according to a new report.
The Impact of E-Commerce on Packaging Long-term Forecasts to 2029, a report by Smithers Pira, found that e-commerce packaging, including corrugated, flexible, protective, and transit packaging, is worth around $35bn and has experienced growth of over 20 per cent across the last few years.
“Mail order might not be a new concept, but e-commerce takes it to new levels with a fast-developing digital infrastructure and falling prices for enabling technology. The e-commerce packaging is thus characterised by creative solutions and innovative concepts that optimise distribution and satisfy consumer needs.
“The next generation of e-commerce packs must be is lightweight to save energy, robust enough to protect the content, right-sized to save space, and easily recycled. Significantly packaging design plays an even more significant role when the first moment of truth has moved from the shop aisle to the consumer’s kitchen,” said Smithers Pira.
The report examines innovative packaging features to enhance distribution; changing demands from an e-commerce-based supply chain; the impacts of an omnichannel strategy; demand for transparency; and sustainability. It is available from the Smithers Pira website.