HP and Currie Group are hosting a two-day security printing HP Indigo Brand Protection Solution event to highlight security printing options on the narrow web HP Indigo, as brands suffer increasing counterfeit losses.
The event is slated for 21-22 March in Singapore, and will also feature a host of third party developers who have been working with HP Indigo to produce security options. These include traceable inks, unique coding, unique UV inks among others.
Mark Daws, director labels and packaging at Currie Group says, "We have already had strong interest in the event, with more than twenty people across Australia and New Zealand asking to be booked in.
“Counterfeit products represent a $1.2 trillion loss to brand owners, and danger to consumers particularly with counterfeit pharmaceuticals, and the projections are in the next three years that figure will increase by 50 per cent.
“Label and narrow web printers that can offer their clients innovative brand protection solutions will clearly have an attractive proposition. This security summit will highlight the opportunities that are now available for narrow web HP Indigo press users.”
According to HP, brand protection is one of the fastest growing sectors in print industry today. It says the event will cover all printers need to know to enable future growth in the profitable sector from hardware, inks, and software to solutions and substrates.
There will also be the opportunity to check out the latest HP Indigo labels and packaging platforms at the regional HP Centre of Excellence, including the HP Indigo 20000 and HP Indigo 6900 Digital Presses.
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