Coca-Cola Amatil's water brand Mount Franklin and Keep Australia Beautiful (KAB) are in a new partnership, created they say to educate, inspire and take action to enable better recycling opportunities for Australians.
Coca-Cola Amatil’s director of Strategy and Marketing, Gaelle Boutellier, said the partnership was a natural fit with Mount Franklin, given the brand’s sustainability focus. “By using the KAB National Litter Index, we can identify priority areas that may benefit from increased recycling education and infrastructure, and help reduce the number of bottles and cans that go to landfill,” she said.
Val Southam from KAB said inspiring positive recycling habits among consumers is a straightforward and effective way for communities to positively impact their environment. “We are proud to partner with a brand like Mount Franklin, part of a company that is aware of its environmental responsibilities, and is prepared to do its bit.”
Boutellier said, “We think every beverage container should be recycled and live again, not become waste in our marine and land environment. It’s why Mount Franklin bottles are 100 per cent reyclable, and single-serve Still bottles are now made from 100 per cent recycled plastic.”
KAB has a vision for a litter free and sustainable Australia, and has been recognised as a leader in the litter prevention and sustainable practice space since 1971. Southam said, “Business and not for profits coming together to find solutions to tackle waste and recycling is a win for the business, the charity, consumers and the environment.”
