• Sirane's plastic-free "Earthpouch", used by Troofoods earlier this year for its granola range.
    Sirane's plastic-free "Earthpouch", used by Troofoods earlier this year for its granola range.
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UK-based packaging development-to-manufacture company Sirane is expanding into Australia, and will have a stand at AUSPACK 2019 in March.

Based in Melbourne, the Australian office will add to Sirane’s operations in the UK, South Africa, Poland, Mexico and Russia. Stand A226 at AUSPACK will be its first exhibition in Australia.

According to Simon Balderson, managing director of Sirane Group, the move has long been in the works. “We have been looking at Australia for a while now, and the time seems right,” he said. “We’ve a strong team in place, and they are already starting to generate some serious interest in Sirane.

“Many of our food packaging products, such as absorbent pads, cooking bags etc, have potential the world over, particularly in a developed market like Australia.”

Sirane’s plastic-free “Earthpouch” packaging (pictured right) has picked up several sustainability awards, and is one of a range of environmentally-friendly packaging solutions that will be available in Australia once Sirane opens its doors.

“We anticipate - and indeed already have - a lot of interest in Australia in our various compostable and plastic-free packaging solutions, as eco-friendly packaging is important there, just as it is here in the UK,” said Balderson.

“But there’s also likely to be strong interest across all our food packaging ranges, especially from food producers, packers, and from the large retailers.”

Stacey Loader and Polly Duffee, directors of Sirane South Africa, will head up Sirane’s operations in Queensland, Tasmania, the NT, and Melbourne. Loader says she is looking forward to her new role.

“Sirane Australia is a project two years in the making, and we’re very excited now it is finally happening,” she said. “It’s a great country, and great people, and we’re keen to really get going and show off Sirane’s range.

“Sirane has some amazing food packaging solutions, some of which are already sold in Australia, so we know the appetite will be there for what Sirane can offer.”

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