Sustainable packaging company BioPak says it is supporting food rescue organisation OzHarvest with a new Christmas cup campaign launched on 1 November, with the goal to deliver 20,000 meals to people in need this holiday season.
Following last year's success with a similar rollout, the new campaign will see a limited-edition compostable Christmas cup appear at participating cafes and businesses across the country, encouraging coffee lovers to donate via a QR on the cup, where as little as 50c can help provide one meal to someone in need.
Recent data released by the FoodBank Hunger Report shows there are 3.7 million households in Australia who have struggled to put food on the table in the last 12 months.
OzHarvest founder & CEO, Ronni Kahn Ao said the latest figures reveal the reality of food insecurity in Australia. “In our so-called ‘lucky’ country it’s devastating to think that food is often crossed off the list of things families can afford. We see the need in the communities every day and are doing our best to make sure good food gets to those who need it most, but often there’s just not enough. The simple act of buying your coffee in a BioPak cup will help us feed more people in need this Christmas.”
BioPak CEO Gary Smith commented on the role that OzHarvest plays in helping some of Australia's most vulnerable communities. “We are incredibly proud to continue our ongoing partnership and work with OzHarvest,” he said.
“While Christmas is often a joyful occasion, we acknowledge that this time of the year can be incredibly hard for many families and individuals in our community. We hope to achieve our goal of delivering 20,000 meals to people this holiday season and help OzHarvest continue to make a positive impact, both for our planet and for those in need.”
The campaign hopes to raise $10,000. This, it says. will enable 20,000 meals to be delivered to people in need across the country, with $5 (the price of a coffee cup) serving around ten meals.
For more information or to donate, please visit the OzHarvest fundraising page here.