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The Australian Made, Australian Grown (AMAG) logo has been formally registered in India, giving Australian exporters a registered and protected symbol in Australia’s fifth-largest export market.

Australia exported A$16,326 million worth of merchandise to India during the 2017-18 financial year, according to Australian government agency Austrade. Ben Lazzaro, CEO of the Australian Made Campaign, has hailed the registration of the logo as a breakthrough for Aussie exporters.

“The formal registration of the logo in India now provides an essential legal framework which exporters can rely upon in the event that the logo is copied or used without proper authority.

“India, which is among the fastest growing economies in the world, presents a huge opportunity for Aussie makers and growers and we’re proud to help our nation’s exporters leverage this emerging market,” he said.

According to Dr Mark Morley, Austrade trade commissioner for India and Pakistan, the subcontinent will offer Australian business “more potential growth opportunities over the next 20 years than any other single market”.

“There's no single major market out to 2035 with more growth opportunities for Australian business than India. By 2035, the Indian economy will be one of the major poles of global economic power,” he said.

The trademark registration covers 10 product classes, which encompass such areas as cleaning products, pharmaceuticals, infant formula, furniture, clothing and footwear, food and beverage, and retail services. The logo has also been registered in other key export markets including USA, China, Singapore and Korea.

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