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Amcor will open a new innovation centre in the US, focused on home and personal care brands.

The site in New Albany, Ohio, will deliver what Sean Kharche, vice-president of Amcor’s home and personal care market, describes as award-winning design expertise; rapid prototyping; product sampling; and testing capabilities.

“Our customers want innovation and speed to market and we have responded by providing one-stop access to Amcor’s industry-leading capabilities in Ohio. The goal is to help our customers develop products with unprecedented flexibility and speed,” he said.

A cross-functional team of designers, engineers, and technical specialists at the innovation centre will work with customers on their product concepts; customers will also be able to access products such as barrier technologies, e-commerce, PCR, and sustainable solutions. The centre will combat what Amcor calls the ‘sea of sameness’ in consumer brand packaging.

Amcor this year closed a $A9.2bn merger deal with US-based packaging giant Bemis, expanding its footprint in North America.

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