Byron Bay brand We* the many has revealed new-look mono-material recyclable packaging, supplied by flexible packaging specialist O F Pack, for its carbon neutral gourmet health food.
Co-founder of collective We* the many, Will Brook, said, “The packaging focuses on the scientifically proven functional health benefits of the ingredients and is now made from single polymer plastic that can be recycled back into a high value product with multiple uses. This gives consumers a product choice that is not only good for their health, but also good for the planet.”
The announcement coincides with a Woolworths partnership that will see the gourmet breakfast range, including its popular Prebiotic granola and seasonal pink Antioxidant porridge, stocked in the supermarket chain’s new ‘Health Food Pantry’ aisle.
The partnership will see all four products, Prebiotic Granola, Antioxidant Granola, Turmeric Granola and Antioxidant Porridge, available nationwide in 332 Woolworths stores. Produced locally in the NSW Northern Rivers, the range is claimed to be carbon neutral, preservative and additive free, non-GMO and vegan friendly.
“Investing in the climate is as simple as starting with your everyday breakfast choice,” said Brook, explaining that the brand is built on a sustainable business model where investing in climate change is core to its success.
We* the many says it produces carbon neutral gourmet health food with the principal purpose of investing 50 per cent of profits into projects that reduce carbon, confirming that it has invested in green bonds since launching in 2020, with its next climate positive investment target of $100,000.
“We want to integrate business and investing in the climate as a commercial solution, that over time, can make an even bigger impact on the climate as our investments and business grows,” said Brook.
Founders of We* the many include the Byron Bay based Brook family — Pam, Martin and their sons Will and Eddie — from Brookfarm and Cape Byron Distillery; and Brad Rogers and Jamie Cook, two of the co-founders of Stone & Wood.
