Vegemite has revealed its 100th anniversary label designs, releasing three limited-edition jars as they roll off Bega’s production line in Port Melbourne.
While Vegemite’s packaging has evolved over the years, one thing that remains the same is Australia’s love for the spread. The anniversary collection looks back at and is inspired by Vegemite label designs of the past.
Each design pays homage to a label that debuted across its 100-year legacy, with one of the commemorative designs, inspired by Vegemite’s 1930s’ jar also featuring on Vegemite’s 350g Squeezy product.
The team that make Vegemite possible are delighted to be celebrating the occasion, including Rob Carman who has worked at Vegemite HQ for over 51 years.
“It’s incredibly exciting to see the 100th birthday anniversary jars roll off the production line. It is hard to believe Vegemite is turning 100 ‘mitey’ years this year – we’re proud to continue to produce over 20 million jars of Vegemite each year,” said Carman.
Vegemite’s 100th birthday jar and squeezy designs are available from Coles, Woolworths, and independent supermarkets.
Vegemite predicts that the 100th anniversary labels will be in circulation until November.