• Vegemite's limited-edition 100th anniversary range.
    Vegemite's limited-edition 100th anniversary range.
  • This anniversary jar is inspired by the first jar of Vegemite that hit the shelves with a red and black label. Image: Bega
    This anniversary jar is inspired by the first jar of Vegemite that hit the shelves with a red and black label. Image: Bega
  • In the 1930s, Vegemite was well on its way to becoming a pantry staple. In line with the era, Art Deco stripes were added to the label. Image: Bega
    In the 1930s, Vegemite was well on its way to becoming a pantry staple. In line with the era, Art Deco stripes were added to the label. Image: Bega
  • In the 1960s a new red and yellow label design was introduced, paving the way for the jar we know today. Image: Bega
    In the 1960s a new red and yellow label design was introduced, paving the way for the jar we know today. Image: Bega
Close×

Vegemite's centenary jars roll onto shelves

By Pippa Haupt | 20 July 2023

Vegemite has revealed its 100th anniversary label designs, releasing three limited-edition jars as they roll off Bega’s production line in Port Melbourne.

While Vegemite’s packaging has evolved over the years, one thing that remains the same is Australia’s love for the spread. The anniversary collection looks back at and is inspired by Vegemite label designs of the past.

Each design pays homage to a label that debuted across its 100-year legacy, with one of the commemorative designs, inspired by Vegemite’s 1930s’ jar also featuring on Vegemite’s 350g Squeezy product.

Rob Carman has worked at Vegemite HQ for over 51 years and has overseen the anniversary jars rolling off the production line. Image: Bega
Rob Carman has worked at Vegemite HQ for over 51 years and has overseen the anniversary jars rolling off the production line. Image: Bega

The team that make Vegemite possible are delighted to be celebrating the occasion, including Rob Carman who has worked at Vegemite HQ for over 51 years.

“It’s incredibly exciting to see the 100th birthday anniversary jars roll off the production line. It is hard to believe Vegemite is turning 100 ‘mitey’ years this year – we’re proud to continue to produce over 20 million jars of Vegemite each year,” said Carman.

Vegemite’s 100th birthday jar and squeezy designs are available from Coles, Woolworths, and independent supermarkets.

Vegemite predicts that the 100th anniversary labels will be in circulation until November.

Food & Drink Business

Chinese wine exports going up   Read more

Chinese wine exports going up

Wine Australia’s latest Export Report has shown a continued rise in Australian wine exports across the period from 1 October 2023-30 September 2024.

Read more

22 Oct 2024
Treasury Wines introduces AI data tool   Read more

Treasury Wines introduces AI data tool

Treasury Wines Estates is embracing generative artificial intelligence, announcing that GPTStrategic has provided a genAI solution for streamlining workflows, increasing productivity, and paving the way for growth and innovation.

Read more

22 Oct 2024
Be prepared: Mandatory ESG reporting is on its way   Read more

Be prepared: Mandatory ESG reporting is on its way

The mandatory sustainability reporting requirements that start rolling out from 1 January 2025, put ESG’s ‘E’ and ‘G’ – environmental impact and governance – front and centre for Australian manufacturers. With what is potentially a complex and lengthy process, RSM Australia’s national manufacturing lead, Louis Quintal, outlines steps companies can follow to minimise climate, financial and reputational risks.

Read more

22 Oct 2024