Nutella has changed the packaging colour of its iconic brown 3kg tubs to white to ensure Australian foodservice professionals can better manage usage and reorder in time to prevent stock shortages.
The change is in response to new research commissioned by Ferrero Foodservice that has uncovered the challenges experienced by chefs and café owners.
A key problem cited by over 400 Australian chefs and café workers surveyed is running out of product during service.
“Following customer feedback that the inside of our brown tub can make it hard to distinguish the true usage of Nutella, we have looked to repackage our foodservice tubs,” said Jodie Tripodi, national sales manager Foodservice, Ferrero Australia & New Zealand.
“With our old packaging, from a quick glance it could look like there is more Nutella available than is really the case.
“Time poor chefs and café workers will be pleased to know the new tubs offer a stark contrast to the Nutella inside, allowing them to quickly and accurately gauge how much product they have left,” said Tripodi.
The new pack was also designed with hygiene and food safety in mind, another issue top of mind for foodservice professionals, as revealed by the Ferrero Research.
“Product quality control and food safety is always a primary concern for foodservice professionals. This was front of mind when our new Nutella foodservice packaging was developed as the new white tub makes it very easy for those in a kitchen to quickly identify cracks and possible product seepage, allowing kitchens to remain safe and hygienic,” said Tripodi.
The new foodservice specific tubs, which contain the much loved 52-year-old original Nutella recipe that is extremely popular with cafes, restaurants and hotels around the country, are being rolled out from September and will be available nationwide.
According to Nielsen (ScanTrack, Total Australia Grocery, MAT to 12/06/16) Nutella currently has a market share of 83 per cent of all chocolate spread sales, and value sales of Nutella have grown +7% year on year.
