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Tetra Pak has launched what it calls the world’s first full-scale virtual marketplace for the food and beverage industry at the World Economic Forum in Davos, Switzerland.

Created using Mirakl SaaS Marketplace solutions, the marketplace will at first host more than 300,000 Tetra Pak parts and consumables, as well as 200,000 products for maintenance, repair and operations from vetted sellers. This will include Safety & Security, Industrial Supplies, Cleaning Solutions, and other vital areas for F&B production, says Tetra Pak.

According to Klara Svedberg, VP, Parts and Consumables at Tetra Pak, the launch will dramatically expand Tetra Pak’s offering to its customers.

“This is a completely new model and way of doing business for our industry. For the first time we have a digital F&B marketplace at our fingertips. This will transform the way we serve our customers by connecting F&B manufacturers with leading sellers across the world.

“By simplifying and speeding up processes, the virtual marketplace will make purchasing more cost-efficient via a one-stop-shop solution. We invite our customers to take full advantage of this platform and look forward to hearing about their experiences,” she said.

Phillipe Corrot, CEO of Mirakl, added that the marketplace will expand its selection as more vendors join.

“Marketplaces are taking over the world of eCommerce. It’s about creating a shopping destination where buyers can get everything they need. The F&B industry needs a platform that will allow it to catch up with other sectors, and the combination of Tetra Pak’s unparalleled F&B expertise and our digital solutions means we can enhance the way F&B manufacturers do business,” said Corrot.

The marketplace will begin operating in Germany this month, followed by select countries in Europe, expanding to a global operation.

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