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PepsiCo has launched a new Doritos flavour in striking packaging that promotes the new Jurassic World Fallen Kingdom movie.

Designed by Periscope and printed by Kirks, the packs reference the Universal Studios release, along with the lava-coloured, Chargrilled Steak-flavoured chips inside.

An on-pack promotion across all Doritos flavours will also give consumers the chance to win a trip to Hawaii as well as $500 daily cash card prizes.

Doritos Colossal Chargrilled Steak is available in 80g packs in petrol and convenience stores, and 150g packs in all supermarkets.

Jurassic World Fallen Kingdom will hit cinemas on 21 June.

Food & Drink Business

It was a full house at Melbourne’s Arts Centre for the annual Food & Drink Business + PKN LIVE breakfast forum, where guests, speakers and an industry panel shared methods, insights and discussions on what it means to be a brave brand.

Kellogg’s Australia has announced a partnership with B2B marketplace Yume, to help reduce food waste from its manufacturing processes. It is the first Australian manufacturer to do so.

Media reports from Singapore claim its government will introduce health warnings on packaging and ban advertising for sugary drinks across all media platforms, including online and social media.