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PepsiCo has launched a new Doritos flavour in striking packaging that promotes the new Jurassic World Fallen Kingdom movie.

Designed by Periscope and printed by Kirks, the packs reference the Universal Studios release, along with the lava-coloured, Chargrilled Steak-flavoured chips inside.

An on-pack promotion across all Doritos flavours will also give consumers the chance to win a trip to Hawaii as well as $500 daily cash card prizes.

Doritos Colossal Chargrilled Steak is available in 80g packs in petrol and convenience stores, and 150g packs in all supermarkets.

Jurassic World Fallen Kingdom will hit cinemas on 21 June.

Food & Drink Business

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