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Novelty Christmas packs from BerryWorld Australia have launched in stores, featuring a Christmas design on the brand's 125g heat-sealed raspberry packs.

A stylised Santa pops out of the signature ‘B’ of the BerryWorld logotype, and is the first novelty design for the brand.

BerryWorld launched in 2017 and rebranded earlier in the year.

It is a joint venture between global berry breeder and marketing company, BerryWorld Group, and leading Australian fruit producer, Piñata Farms Pty Ltd.

The limited-edition packs are available in select Woolworths stores throughout Queensland until Christmas Day.

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