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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

In the final chapter of court action regarding the 2020 collapse of Freedom Foods Group, the Federal Court has found former managing director and CEO, Rory Macleod, breached his duties as a director and officer, and failed to take all reasonable steps to secure the company’s compliance with its financial reporting obligations.

Australia’s food and beverage manufacturing industry is converging on Melbourne this week for foodpro 2026, the country’s leading trade event for processing, packaging and innovation. Held at the Melbourne Convention and Exhibition Centre (MCEC) from 26-29 July, foodpro 2026 will be opened at 10am on Sunday 26 July by Victorian Minister for Industry and Advanced Manufacturing and Minister for Skills and TAFE, Colin Brooks.

De Bortoli Wines is restructuring its vineyard portfolio across four regions, removing underperforming blocks in the oversupplied Riverina while buying new land in the Yarra Valley and converting most of its King Valley plantings to Prosecco, Pinot Grigio and Sangiovese.