Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

The Australian Competition and Consumer Commission (ACCC) has launched civil proceedings in the Federal Court against Australia’s largest egg supplier, Sunny Queen, and 11 other egg producers and suppliers, alleging cartel conduct and other breaches of the Competition and Consumer Act in the production and supply of eggs.

CCEP has completed a $39.7m manufacturing upgrade at its Kewdale facility in WA, installing a high-speed can production line that increases capacity by more than 40% and lifts production speeds to 1500 cans per minute.

Nearly 6 in 10 Aussies in food and beverage manufacturing believe their organisation is becoming less productive, despite continued investment in workplace technology, according to Argon & Co.