Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Woolworths Group reported Australian Food sales of $53.85 billion for F26, up 4.6 per cent, with segment EBIT of $2,953 million up 8.5 per cent on the prior year. Group sales reached $71.5 billion, up 3.6 per cent, with group EBIT before significant items of $3,105 million, up 12.7 per cent. Net profit after significant items was $1,138 million, up 18.1 per cent. 

Dr Mark Krstic, MD of the Australian Wine Research Institute, will be stepping down from his position at the end of 2026, following seven years of leadership and a total of 15 years of service to the Institute.

Asahi Beverages has switched to recycled material for all of its plastic soft drink bottles in a major sustainability milestone for the company.