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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Three weeks after its official opening, the $17.14 million Central Coast Food Manufacturing Innovation Hub at Ourimbah is preparing to welcome its first tenants. Food & Drink Business toured the facility to see the production spaces, pilot plant, and training programs designed to grow the region’s $2 billion food and beverage manufacturing sector.

Reploid Group is expanding into Oceania, with the launch of a new sales company in New Zealand. Reploid builds modular plants that use insect larvae to repurpose food waste, having the potential to fill the gap left by Goterra’s collapse into voluntary administration earlier this year.

Welcome to the July edition of PLAY, your monthly wrap-up of the biggest stories shaping Australia's food and beverage manufacturing industry. This month we're looking at court action, a major take-private deal, alleged tomato provenance fraud, new leadership and investment in manufacturing capability. Let's get into it.