Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Maggie Beer Holdings will keep its Hampers and Gifts Australia business after rejecting offers it said undervalued the division, despite its EBITDA margin slipping to 2.5 per cent.

Total Construction was back on the floor at foodpro 2026. Rob Blythman spoke to Kim Berry about supplier networks, sector cycles, first-time factory builders, and why the robotics revolution is still waiting on its social licence.

Tetley Tea’s partnership with Breast Cancer Network Australia continues to raise funds and awareness for Australians affected by breast cancer through the brand’s recognisable pink tea packs.