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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Consumers may soon see products containing cocoa-free chocolate appearing on shelves, as confectionery manufacturers look to manage increased volatility in the price and supply of cocoa beans, according to research from agribusiness banking specialist, Rabobank.

AFNOR International has acquired the HACCP Group companies in Australia, including HACCP Australia and HACCP International. The deal will extend AFNOR’s footprint across the Asia Pacific region while strengthening HACCP International’s reach into Europe.

After a three year break, foodpro is returning in 2026, taking place over four action-packed days at the end of July. Registration is now open for the key food and beverage manufacturing event, featuring processing technology, packaging, ingredients and sustainable solutions – all under one roof.