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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

The Royal National Capital Agricultural Society has announced winners of the 2026 National Wine Show of Australia, with Western Australian wines taking out the top trophies. Xanadu Wines received the Prime Minister’s Trophy for its 2023 Cabernet Sauvignon.

Specialty ingredients supplier, Additive Solutions, has officially rebranded to Barentz – following its full acquisition by the global ingredient provider in December 2024.

Western Australia’s only dedicated food and beverage trade show, Meet the Buyer, will return to Crown Perth on Tuesday 20 October, connecting WA producers with buyers and industry decision-makers for a day of commercial dealmaking.