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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Welcome to the latest issue of Food & Drink Business, the first quarterly issue for 2026. It has been an interesting start to the year, one that felt noticeably buoyant at the outset but has settled back into a sense of grim determination. And if there is one thing food and beverage manufacturers have, it is determination. But there is an ingenuity and a tenacity that kicks in when the economic environment is less than ideal.

Almond processor Select Harvests has announced the resignation of CEO and managing director, David Surveyor, marking the end of a three-year tenure that saw the business return to profitability.

Australia has long been a major exporter of fresh produce, with its agricultural sector playing an important role in supplying global food markets. Lineage director business development, Christian Rossow, looks at why the infrastructure connecting producers to ports and global supply chains is just as vital as product quality.