Close×

A new beef jerky has entered the market via a gap in the premium pre-packaged bar snack sector.

With high-protein health snacks consumption on the rise, beef jerky is a growing category.

In the US, the meat snacks segment is valued at US$2.8 billion, and according to a Washington Post report, is growing at twice the rate of crisps.

In Australia, there have been a number of products launched in the last few years, the latest of which is Tiger Buck.

But this one is taking a different route to market.

Tiger_Buck_Jerky_Still02.jpg

Brand creator Benjamin Cairns, who has 15 years' experience working with local and global liquor and FMCG brands, said the lack of quality drinking snacks at bars and liquor retailers was the inspiration behind developing the Tiger Buck brand.

“Venues and retailers focus endlessly on constructing wine lists and beer lists and back bars, with snack options almost always forgotten,” Cairns said.

A premium bar snack can be an important catalyst to increased spend-per-head on drinks, according to Cairns.

The packaging design is distinctive, resembling a traditional playing card pack, and takes its cue from an American Frontier saloon bar game called Buck the Tiger.

The packaging design was executed by Ray Harvey of Ray Harvey Design, and the cartonboard pack is printed by Sunnyland Press, in Mildura, VIC.

Tiger Buck has been certified gluten free by the Coeliac Association, and is available in 200 locations in Australia.

Food & Drink Business

The team that shook up Australia’s cracker market segment is back, this time with the snack category in its sights. After selling Gourmet Food Holdings and brands including OB Finest and Olina’s Bakehouse to Mondēlez International in early 2021, the seasoned FMCG operators have launched SnackHQ and its first brand, ReFil.

Victorian food manufacturer and distributor, Katoomba Global Foods (KG Foods), has acquired Paris Creek Farms (PCF) from Maggie Beer Holdings (MBH), three years after the company first announced it would offload its dairy assets.

The latest research from IWSR has shown that overall growth is slowing in Asia Pacific’s beverage alcohol scene. A market that has previously been strongly driven by Australia is undergoing significant change as alcohol consumption declines, with emerging regions taking the lead.