Perfection Fresh has launched, via its packaging, an immersive and interactive web-based AR experience to educate consumers on the company’s unique farming environments that are integral to growing its quality fresh produce.

The Perfection Fresh interactive map gives viewers four areas to explore right around Australia, showing users which climates work best for which produce, as well as how produce is harvested. 

The AR experience, developed by The Live Agency in collaboration with Unbnd, also offers users a suite of utility including recipe inspiration, information on taste and flavour, storage tips on keeping produce fresher for longer, taste pairings, and health and nutritional information. 

The journey begins with the scanning of an on-pack QR code, which then opens the microsite to give consumers access to the full experience and learn more about Perfection’s trademark fruit and vegetable brands and growing techniques.

“We’re always looking for innovative ways to engage consumers on how to make the most of our incredible produce varieties,” said Luke Gibson, head of marketing at Perfection Fresh. 

“It’s time consumers understand more about where their food comes from and learn to value the amazing eating experiences that different produce varieties can bring.”

The experience is built using web-based augmented reality (AR), meaning there is no need to download an app to view the AR. It’s as easy as scanning the QR code that appears on any pack of Qukes, Broccolini, Perfection Tomatoes or Calypso Mangoes, and more. 

“Augmented reality provides an evolving technology platform that will appeal to tech savvy consumers wanting to take a deeper dive into the world of fresh produce, both now and into the future,” Gibson said. 

“It’s a powerful tool to teach kids where their food comes from and encourage them to consume more fruits and vegetables.” 

The experience is built using 8th Wall’s webAR engine, which supports nearly 3.5 billion smartphones across Android and iOS devices globally.

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