Nestle's Maggi brand is undergoing a positive packaging change to its iconic cup noodles with the launch of Maggi mug noodles, which brings an 83 per cent reduction in plastic by simply removing the cup.
The new Maggi mug noodles are designed to go straight into a standard at-home mug – simply add boiling water, and are available in four-packs (chicken and beef flavours).
Nestle says the launch marks an “exciting milestone” for Maggi as it works to reduce the impact of its packaging as part of its sustainability journey.
In addition, Maggi 2-minute chicken and beef noodles wrappers are now made with 50 per cent recycled plastic.
“We know many of our consumers enjoy eating instant noodles in a cup at home, so we have rethought the cup,” said Monique Koning, head of marketing – foods at Nestle.
“The Maggi team is proud to be at the forefront of reducing plastic packaging in the instant noodle category. This is only the beginning of our journey.”
Maggi noodles will still be available in the original plastic cup format for those looking for an on-the-go instant noodle option.
Both Maggi mug noodles and Maggi 2-minute chicken and beef noodles with 50 per cent recycled plastic are rolling out on shelves now.