Heinz has introduced the Heinz Dipper, a fry box with a built-in ketchup compartment, at participating restaurants and sports stadiums in eleven countries. The packaging is designed to make dipping on-the-go easier and reduce spills.
Survey data commissioned by Heinz found that 70 per cent of ketchup and fry lovers have spilled ketchup when dipping on-the-go, and 80 per cent have considered skipping condiments altogether due to a lack of dip-friendly packaging options. The Heinz Dipper aims to address these issues.
“After spotlighting the uncanny resemblance between fry boxes and our iconic Heinz Keystone globally, we wanted to take the next bold step, redesigning the age-old fry box to work even harder for our HEINZ lovers everywhere,” says Nina Patel, vice president, global Heinz Brand at the Kraft Heinz Company. “As more eating occasions happen away from home in drive-thrus and on-the-go moments, the Heinz Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives.”
The Heinz Dipper will debut in six US cities and ten other countries, including Canada, Mexico, Brazil, Germany, Italy, Portugal, Philippines, Thailand, China and Kuwait. Fans can visit participating locations to receive fries served in the new container while supplies last.
The launch forms part of Heinz’s “Away from Home” strategy and serves as a test for expanded distribution and long-term growth.
