Ecolean, the global producer of lightweight packages and filling systems with a growing presence in Australia, is expanding into Brazil, partnering with Betânia Lácteos. The first Ecolean package in the Brazilian market is for a nutritious Bat Gut vitamin smoothie-type product.
According to Ecolean, the Bat Gut product was a flexible packaging pioneer in the 1990s.
Betânia CEO Bruno Girão said Bat Gut is already a strong brand, and the company plans to further enhance the brand value with added convenience and innovative packaging.
“The enhancement follows a Brazilian consumer study that identified the need for more practicality and convenience, and a formulation that would meet the needs of their day-to-day lives,” he said.
Ecolean regional director, Americas Andreas Jeppsson said the company takes pride in offering packaging solutions to the Brazilian liquid food industry that meet consumer demands for greater convenience, sustainability and food safety.
“Our lighter approach to packaging is recognised as making a real difference in markets all around the world,” Jeppsson said.
“The launch of Betânia marks Ecolean’s entry into the promising Brazilian market, and we look forward to many more Ecolean product packaging launches.
The two different Bat Gut products are already available from the main supermarkets in north-eastern Brazil – in Strawberry, Banana & Oat, as well as Guava & Cereal flavours.