Pic’s Peanut Butter has partnered with Coles to launch its Peanut Butter Slugs – single-serve tubes of peanut butter designed for customer convenience.
Packaged in sealed foil tubes with easy-open spouts, the “slugs” each contain 30 grams of smooth peanut butter and will be sold in packs of six. According to Pic Picot, founder of Pic’s Peanut Butter, the product is “natural pocket fuel” for consumers on the go.
“At Pic’s we’re thrilled to have Coles supporting our mission to make healthy snacking easy and affordable for all Australians who are actively seeking more natural sources of food for their snacking options, without artificial additives or loaded with sugar.
“Convenience matters as people need to fit nutritional needs into their busy lives. We are truly excited to be introducing this unique offering into the Australian market,” he said.
The new Peanut Butter Slugs are sold exclusively at Coles alongside Pic’s smooth and crunchy 380g jars.