Cadbury will create a giant box of Favourites chocolates for a giveaway to be held in Sydney next month as part of a new campaign.
The 10-metre box will be part of a skill-tester game at the “Pick Your Favourite Cadbury Favourites” event, to be held in Sydney on 5 October. Hosted by Grant Denyer, the competition will see a Cadbury Favourites customer try to pick a $1m prize from the box of 100 pieces.
According to Melanie Yates, senior marketing manager at Mondelēz International, the event will highlight how Cadbury Favourites has “something for everyone”.
“This campaign is designed to bring this sentiment to life while offering Aussies the chance to ‘pick’ for a mouth-watering prize.
“We are excited to invite Australians to celebrate their passion for their favourite Cadbury Favourites and have the chance to try their luck with the giant Cadbury Favourites box, and potentially take home this life-changing $1,000,000 prize,” she said.
Aside from the giant Favourites box, the event at Circular Quay’s Overseas Passenger Terminal will feature food and entertainment including Favourites-inspired donuts and pizzas, interactive photobooths, and skill testers.