• Brownes Top Down Yoghurt launches in WA in September. Packaging design and manufacture by Pact Group; graphic design by Boxer & Co.; creative campaign by Meerkats
    Brownes Top Down Yoghurt launches in WA in September. Packaging design and manufacture by Pact Group; graphic design by Boxer & Co.; creative campaign by Meerkats
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Brownes' new Top Down yoghurt format reinforces how the convenience culture is influencing new product and packaging development, a topic that will be explored in depth at the upcoming LIVE breakfast forum on 12 October.

In an Australian first, WA's Brownes Dairy has turned yoghurt on its head – literally. Positioned as a 'life hack' product, Top Down Yoghurt is easy and quick to use, and with its quirky on-pack graphic design crafted by Boxer & Co, and a 675ml squeeze bottle designed and manufactured by Pact Group, it also ticks the fun box.

Brownes senior marketing manager Nicole Ohm said consumers, particularly parents, are always looking for “life’s little short cuts for the everyday things”.

“In these days, where busy-ness is almost a proof of validation, it is great to be able to streamline the less important things in life, so we can focus on the things that matter most,” Ohm said.

“It was over a Mexican dinner that one of our mums came up with the idea of yoghurt in a handy bottle. The idea has since been validated by countless other parents and you need only look at the popularity of tomato sauce and mayonnaise squeezy bottle packaging to see the potential.

“Yoghurt is such a versatile product and is increasingly used throughout the day, beyond its traditional breakfast, snacking and dessert territory. We’re excited to make enjoying yoghurt even easier with this new format.”

Brownes Dairy’s Top Down Yoghurt launches on 10 September at supermarkets and convenience stores in three flavours, Greek Style, Vanilla Bean and Strawberry in WA

Just how the convenience trend is influencing packaging choices will be a topic explored at our sibling media brand Food & Drink Business' LIVE breakfast forum, taking place at Arts Centre Melbourne on 12 October. The event is curated in partnership with PKN, and is endorsed by our industry partner, Australian Institute of Packaging.

Packaging technologist and designer, Iain Blair, director of Birdstone Collective – a brand and packaging design agency based in Melbourne – will take the audience through examples of the latest food packaging that has come to market specifically designed with convenience in mind.

After Blair's presentation a panel of experts will expand the conversation about convenience food packaging.

You can find out more about The Convenience Culture LIVE breakfast forum here

Early Bird tickets are on sale here until midnight on Friday 7 September. Join us at our fifth annual LIVE event, staged in Melbourne for the first time.

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