Close×

Victoria-based design agency Studio Marché was asked to create a fresh identity for a 20-year old preserves company.

Located in the Margaret River region in Western Australia, Crunch Preserves is an artisan producer of sauces, chutneys and preserves.

crunch-preserves-spinning-jar.gif

The new owners approached Marché to create a look that would stand out in a saturated category and reinvigorate the range.

The packaging design solution features bold colour-blocking and energetic illustrations inspired by the beauty of the premium local ingredients Crunch uses, according to Studio Marche.

crunch-preserves-bottles.jpg

“Effective way-finding was an important consideration for this range of over 20 products,” it stated.

“Individual colours and illustrations were crafted for each SKU to help consumers make quick and easy purchasing decisions.”

crunch-preserves-fullset.jpg

Food & Drink Business

Mondelez is now assessing the financial damage caused by the Petya ransomware virus which triggered a global IT network outage.

A temporary ban on exports to China from six Australian meatworks has rattled trade officials and industry representatives.

An interactive social media demo, disruptive food business models, game-changing technology, and much more are planned for this year's LIVE industry forum.