Arnott’s embedded its first digital watermark onto into its Tiny Teddy Halloween packaging, linking consumers to a recipe video on how to make witches’ fingers once the pack is scanned.
Supported by the Digimarc Discover app – available free for both iOS and Android – the entire front of the pack is scannable and hyperlinks to the Arnott’s website where the recipe plays.
The packaging also features six cut out masks across its 8’s and 15’s packs to collect, including a pirate and a pumpkin face design.
The Halloween packaging will also feature across Arnott’s latest bite-size Minis range, including Jatz, Chicken Crimpy, Chocolate Chip Cookies and Scotch Fingers available in mini varieties.
“We wanted to create snack options that we knew everyone would love, so we decided to take Aussies favourite bikkies and turn them into bite-sized snacks that could easily fit inside your bag or lunchbox, ensuring Arnott’s can be a snack choice at any time of day, for any age,” said Arnott’s brand manager Elly Jean-Louis.
“Gone are the days of arduous cling-wrapping to portion our Chicken Crimpy or Jatz into lunchboxes. Minis come in a red-recycling friendly multipacks, making it good for the environment, and your back pocket too.”
The Arnott’s Minis range is now available in leading supermarkets.